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Lakeview’s new entry level Sales Analytics module designed to deliver the needs of smaller businesses. Having listened to our customers and in partnership with PHOCAS we are releasing a cut down version of the Sales Analytics software product to meet these needs.

Key benefits:

• Identify additional sales through cross, link, up or switch sell
• Improves the performance of sales teams to exceed targets in the most competitive of environments.
• Ensure all reps can sell all products to all customers, not comfort selling
• Measure and monitor against target and improve accurate forecasting
• Alert to changes in buying trends; more, less, differently by product, customer etc
• Re-activate lapsed and inactive customers and prevent drift
• Reduce start-up times and minimise impact of leavers

With the ability to assign targets to any set of data: by product, group, customer, area etc. Sales Analytics not only gives a clear view of current position and forecast, but also motivates the team, making targets more easily achievable.

Related article: PHOCAS for Sales Analytics

Author: Angela Kennedy, Marketing for Lakeview Computers Ltd

Technorati Tags: event, sales analytics, webinar

Leyton Lighting is a UK manufacturer of lights and lighting for kitchen, bedroom, bathroom furniture, display cabinets as well as external, outdoor and garden lighting. Leyton Lighting supply lights and lighting products to trade clients worldwide.

Why Lakeview?

Over the years Leyton Lighting outgrew their original business software solution and it became evident that a more integrated, scalable industry specific solution was required to allow for further expansion. When it came to selecting a vendor, Lakeview proved to be the clear choice by demonstrating industry knowledge and the business requirements of the lighting and electrical wholesale sector.

Leyton Lighting, in partnership with Lakeview are working together to achieve greater visibility and control over stock, and deliver the benefits of a fully integrated solution to further increase performance in customer service and delivery.

About Lakeview

Lakeview are providers of industry specific business software solutions to measure and improve financial effectiveness, streamline operations and integrate processes.

Visit: Leyton Lighting

Author: Angela Kennedy, Marketing for Lakeview Computers Ltd

Technorati Tags: case study, lighting erp, new business win, News

Doves Farm Foods finds flexible software solution through Lakeview …

Doves Farm Foods is a specialist supplier of organic, fair trade and gluten-free flour and foods to both retail and wholesale markets.
Since installing Lakeview’s solution for food and beverage companies, Doves has doubled its turnover.

The challenge

“We recognised the need for a modern, integrated management information solution that combined a comprehensive accounting package with full stock traceability. It also needed to scale with business growth. And, as a supplier of food ingredients and finished products, full stock traceability from receipt of each ingredient, through to batch manufacture to final distribution to end-customer was especially important,” says Malcolm Squires, Managing Director of Doves.

The results

In meeting the specific accounting requirements of the food supply industry, Lakeview’s flexible pricing approach delivered many further benefits. Doves’ previous accounting system required discounts to be set up on a product-by-product basis: With Lakeview, by contrast, common discounts can be input by product group.

“This was less problematic for large retailers carrying a restricted range, but Lakeview saves us considerable inputting time in the case of wholesale customers.” says Squires.

Similarly, before Lakeview, agreed pricing was set up as ‘list price less discount’, which become increasingly cumbersome as Doves moved to a system of net pricing with three quarters of its customers.

Lakeview’s ability to price in both formats not only saved time but presented accounting information in a customer-friendly format. And, with a support team providing a ‘prompt and highly responsive service’, Squires comments, “Lakeview provides us with a flexible and scalable accounting and manufacturing solution ideally geared to the needs of our business.”

Technorati Tags: case study, Doves Farm Foods, food customer, News