Emerging App stores to change the way enterprises buy their next ERP solution according to Forrester Research
Posted by Dawn Aldwinckle on August 3rd, 2011
You’re probably all too familiar with Salesforce and its success story, but imagine buying your next ERP solution the same way you buy apps for your smartphone (iPhone, iPad or Android device).
As we await approval from Apple for our own ERP App (LV for Mobile) we are watching a small number of business focused app stores appear as other suppliers follow Lakeview’s lead in taking ERP mobile. The benefit to business owners is that ‘app stores’ will offer IT departments the opportunity to trial a number of enterprise apps and add-ons without having to make a large upfront purchase or engage in a lengthy scoping exercise, and with the ability to map it against their business processes for themselves.
Forrester Research excerpt
Written by China Martens with Paul D. Hamerman, Andrew Magarie
Executive Summary
Business process professionals are starting to see more choices in how they and their organizations can investigate and buy enterprise resource planning (ERP) apps, add-ons, and complementary software. Dedicated websites, dubbed “app stores” or “app marketplaces,” are emerging as an additional ERP app showcase and/or purchase channel option. Business-focused app stores are also set to serve as new kinds of internal and external engagement hubs between end user and vendor communities. Business process pros should use ERP vendor app stores as a model for internal app distribution as they look to better administer their employees’ consumption of apps.
Forrester Research Source:
www.forrester.com/rb/Research/app_stores_new_way_to_try_and/q/id/60196/t/2
Screenshot shows: I-Tunes Business App store
Author: Angela Kennedy, Marketing for Lakeview
