In the quest to simplify the buying process retailers are rationalising the number of suppliers used; and in doing so competitors are expanding their product range across ambient, chilled and frozen foods, and across alcoholic and soft beverages enabling them to compete more effectively within the market space.

The food & beverage marketplace is becoming increasingly global with supply and demand originating from across the globe. The ability to source best suppliers and open up new customer markets using up to date information and to be able to transact across countries and currencies is essential.