The top four UK food & beverage retailers own over 80% market share between them. This results in huge power being wielded by these giants. A loss of contract with one of these retailers can be terminal to an SME business. Equally winning a new one can take the business to the next level.

These market ‘gorillas’ have the power to determine prices, promotions, placements and indeed the business methods and technologies necessary to do business with them. Without these systems and processes in place lucrative contracts will be lost.