Doves Farm Foods goes live with an integrated web sales solution
About Doves Farm Foods
Based on the Wiltshire/Berkshire border, Doves Farm Foods was established in 1978 by Michael and Clare Marriage.
Doves Farm is a family owned enterprise with 60 staff, drawing the majority of these and many raw materials from the local Wessex area. Doves Farm prides itself in providing dedicated organic, ethical and Fairtrade agricultural systems, nurturing partnerships with suppliers and customers and supporting local community projects.
The challenge
Prior to Lakeview’s Web Sales solution Doves Farm Foods sold directly to businesses, wholesalers and through retail outlets like Tesco’s. The challenge Doves Farm faced was to attract the smaller businesses and to further offer the full array of products to individuals as retail outlets often only stocked a selection of goods.For Jethro Marriage (Marketing Manager, Dove Farm Foods) it was a no brainer and coming from a dot com background he provided a wealth of knowledge to realise the project, source the web designer (Imaginet) and see the website fully integrated with Lakeview to a successful and timely launch.
Jethro Marriage, Marketing Manager, Doves Farm Foods
“Lakeview were able to guide us and our designer through the implementation of our integrated web sales solution with ease and professionalism. Of course it’s a major benefit working with our back office software suppliers, it makes sense to integrate this with a front end whilst utilising data already stored in our system. I feel we are ensuring our business goals are met and as our understanding of the system grows Lakeview are equally on hand to help.”
The solution
Doves Farm Foods now has a new sales channel to further attract medium sized businesses and individuals with a full range of products 24 hours a day, 7 days a week.Jethro Marriage, Marketing Manager, Doves Farm Foods comments:
“In time, I hope our website proves itself in terms of revenue and its ability to build stronger customer connections. It’s still early days, but I don’t see why this isn’t possible”.
Matt Noonan, Technical Director for Lakeview goes on to say:
“Our web sales solution was perfect for Doves Farm Foods as it contains the flexibility they required to produce quick and effective integration, as their project deadline was set at just over one month!
With projects of this nature it is important all parties understand exactly what the goals are and work together in a timely fashion to achieve them. Despite the challenges, no milestones were missed by anyone and the ongoing dialogue between Lakeview, Doves Farm Foods and Imaginet was effective, clear and concise.
It has been a pleasure to work with Doves Farm Foods and Imaginet on this project and I really think that the result speaks for itself.”
With projects of this nature it is important all parties understand exactly what the goals are and work together in a timely fashion to achieve them. Despite the challenges, no milestones were missed by anyone and the ongoing dialogue between Lakeview, Doves Farm Foods and Imaginet was effective, clear and concise.
It has been a pleasure to work with Doves Farm Foods and Imaginet on this project and I really think that the result speaks for itself.”
About Lakeview’s web sales solution for Doves Farm Foods
Lakeview’s integrated web sales module has helped increase Dove Farm Foods efficiency and professionalism by increasing its market presence to attract new business. We believe its current success is down to a clear succinct brief that took on a realistic phased approach to its delivery and future aspirations.The results and future online plans
Jethro Marriage, Marketing Manager, Doves Farm Foods comments: “Since we went live on Friday 11th September we’ve been taking orders not only from the UK but from the Isle of Bute to Northern Ireland, customers we’ve never knowingly attracted before and without having to rely on extra marketing spend.
It is early days, but we’re excited about this venture and envisage it contributing significantly to our business and future revenues.
In time I would like us to better serve our larger current customers, and although separate to our web sales environment I would like to introduce EDI (Electronic Data Interchange) and set aside spend for search engine marketing but for now it’s all about attracting new customers and new revenues”.
It is early days, but we’re excited about this venture and envisage it contributing significantly to our business and future revenues.
In time I would like us to better serve our larger current customers, and although separate to our web sales environment I would like to introduce EDI (Electronic Data Interchange) and set aside spend for search engine marketing but for now it’s all about attracting new customers and new revenues”.
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Contact us to find out more
Please contact Russell Kirby on: 0845 388 3329 or email: info@lakeview.co.uk.