Sales literature and email information is a primary product of the ERP industry - or so it seems. But some of the language industry insiders use can be sometimes boggle the mind. So let’s breakdown some of the more nonsensical phrases and wild language used in the mound of literature and emails you are likely to receive.
1) Best of breed
This sounds excellent, as though the software has been accredited as “best in class’ against all the others. In fact, it means nothing at all: the marketing department in an ERP company just made it up, and now everyone uses the phrase. No organisation (except Cruft’s Dog Show) gives out “Best of Breed” awards.
2) Cloud ERP
This is now becoming such a common feature that many organisations are now making this their primary focus. Most ERP suppliers have the ability to offer a Cloud ERP solution. If they do not have this ability then their offering may be a mind-bogglingly complex, or very old, application that might not be suitable for your needs. If a salesperson goes overboard on the reasons why their software cannot be run in a cloud environment as though it’s a fabulous alternative, in this day and age, you should certainly be wary.
3) Infrastructure as a Service (IaaS)
IaaS is basically when you buy raw computing hardware to use over the Internet, usually servers, or online storage. You buy what you need and pay-as-you-go. The best and the most basic example of this type of cloud computing is buying a web hosting for your website. You pay monthly fee to a hosting company for the storage on their servers and to have them serve up files for your website from those servers.
4) Software as a Service (SaaS)
SaaS is when you use the complete software application which is running on someone else’s servers. The best example of this is Google Docs, which you can use for creating and storing text documents, presentations, spreadsheets and so on.
5) Platform as a Service (PaaS)
PaaS is case where you create applications using web-based tools so they run on systems software and hardware provided by another company. As an example, consider a situation where you develop your own e-commerce website but have an application, including the shopping cart, checkout, and payment mechanism running on a merchant’s server.
Already had your own run-in with sales and marketing jargon? Give Lakeview a chuckle and add your experience in the comment box below.